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SEO and Facebook

Google knows that Facebook is a big part of almost everyone’s life — and now Google includes Facebook reviews in the new “Reviews from around the web” section on its search results pages. These reviews help potential patients decide to book a checkup with you and are essential for building your brand online.

This tight integration with Googles means that you can’t ignore your Facebook profile. Let’s look at how you can use Facebook to improve your ranking in Google search results.

First, claim and verify your Facebook page to make sure that Google knows it’s part of your dental practice’s online profile. This will also get those 5-star reviews showing up when someone searches for you! It’s easy to claim your page using phone verification. If you don’t already have a Facebook page, why not set one up?.

A Facebook page doesn’t look great if no one’s posting, so appoint a marketing-savvy member of staff to post on a regular basis. These posts will engage with current patients and show potential patients that you’re the right dentist for them. Alternatively, you could make it really easy — hire an agency to post on your behalf.

Once you’re running a successful Facebook program, it’s time to concentrate on getting more reviews. Whether your reviews come from Facebook, Google My Business or another website, they will continue to benefit your business. Check out our advice for how to get online reviews.

Jean Fraser
Jean Fraser
As the Director of Marketing at Optio Publishing, Jean is fascinated by all things related to internet marketing, including SEO, Google AdWords and Social Media Management. When not at work she can be found tearing up the dance floor.
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