Making the most of every visit.

You work hard to take care of your patients. Why shouldn’t your website do the same? Make the most of every patient visit, whether it’s in the office or online.

Building great dental websites, from start to finish

From effective design to technical know-how, from educational videos to custom content, we handle all aspects of your website. Our experience has taught us what patients are looking for in dental websites, and how they find them. We have proven that a content-rich and engaging website makes for more satisfied patients.

Customized for Your Patients

Strategic Design

You want a website that engages patients while conveying critical information. Whether it’s a new patient you’re hoping to impress, or an existing patient you want to share procedure information with, Optio dental websites are designed to ensure your patients get the most from every visit.

Content that Works

Great content serves two purposes. First, it delivers the information your patients are looking for, and second, it ensures your website is found during online searches. Both require a custom approach. The Optio team determines and provides the content your patients want, and we ensure that the right search terms for your practice are front and center.

Types of Content

Custom Services Pages

Each and every page of your site presents an opportunity to be ranked for a uniquesearch term. This is especially true for services, one of the most highly searched pages.

Patient Education Videos

A more informed patient is a happier patient. Using our dental videos on your website helps deliver engaging content while easily explaining procedures.

Dr. Bio Page

Often one of the most visited pages, the Dr. Bio provide details about your experience, showcases your unique skills, and brings your name to the forefront.

Contact Page

Not only does a good contact page encourage visitors to take action, it allows you to gather critical patient information for future follow-ups.

Helpful Tools

Direction Widget

Help patients find your office through detailed Google map driving directions.

Smile Gallery

Showcase your expertise and build trust through before and after photos, case studies and testimonials.

Email Accounts

We utilize dedicated email accounts using your name@yourdomain.com for consistency and professionalism.

Facebook

Social media is a power tool for connecting with patients. We bring your Facebook account into the site, keeping all your communications efforts together and concise.

Ongoing Support

Tech support

Get prompt and reliable assistance with website problems, post-launch analysis, email setup and more.

Content Updates

We help ensure that all recent happenings and updates at your office are reflected online. And every time we launch a new patient education video, you get it for free.

Ongoing Reporting

Track and analyze who's visiting your site and how long they're staying. This important data helps evaluate your website with what’s working and what isn’t.

Continuous Updates

With our shared platform, your site receives regular security and maintenance updates, ensuring consistent speeds and ease of flexibility for mobile and other applications.

How it Works

Getting an effective, targeted dental website with Optio Publishing is as easy as 1, 2, 3.

Development

During development, an Account Manager interviews you and gets to know your practice. We then suggest the right design, and our copywriters do keyword research to make sure you are indexed for the right phrases. They then write copy to best reflect your practice. This includes clear calls to action, promoting different services, special offers and specific aspects of your practice.

Launch

We develop your site using a secure, stable technology platform. Without getting too complicated, our platform ensures we are able to implement best practices for Search Engine Optimization (SEO i.e. how you are ranked by search engines). Basically, when search engines change how they index sites, we can update our entire platform quickly, which then automatically updates all client sites. This means our customers instantly show stronger search results.

Ongoing Support

Once we launch your site, we submit it to all major search engines (via Web Master Tools) and set you up with Google Analytics (software to track and evaluate your website). Again, any technology updates are continually updated so your site is always secure and up to date. As well, part of the lease fee includes text and photo changes as needed. Plus as we create new Patient Education movies, you get to add them at no charge.

Have any questions? Please call us at 1.866.906.7846