Optio Dentistry

Patient education videos for your website and for use in your office.

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Optio TV

Share valuable information with patients through your waiting room TV.

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Websites

Attract new patients online 24/7.

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Portfolio

Take a look at some of the dental websites we have designed and developed for our clients.

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Internet Marketing

Attract new patients with SEO, search advertising, and social media strategies.

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Facebook

Gain trust and reach new patients in your community.

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Youtube

Build your brand with dental video marketing campaigns.

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Our Blog

Learn the best strategies to market your dental practice.

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Articles by Heather Laura Clarke

We often hear from dentists who really aren’t interested in the “techy” side of promoting their dental practices.

The world has gone social media crazy, so we’re often asked by dentists if their practice should be taking advantage of the many (many!) platforms available.

How do you get more "Likes" to your practice Facebook page? It's simple - ask your patients. Try this email marketing template for increasing the number of "Likes" to your page.

Need a little more inspiration to post to your practice Facebook page? Here are some ideas you can draw on every month...

The Internet has made it incredibly easy to promote your practice, showcase your services, and offer deals to potential new patients. But it’s also made it easier for people to slander your name, spread rumours, and launch a virtual attack on your credibility.

Just when you were comfortable with patients “Liking” your practice’s Facebook posts, the social media channel has added brand-new “Love,” “Haha,” “Wow,” “Sad” and “Angry” reactions.
It can be hard to find time to work on your practice's Facebook page but managing your page efficiently is easier than you think. Check out these five tips to help you schedule your time effectively.
Learn the basics of creating your own Facebook page - without creating a duplicate listing - and get on your way to chatting with your patients!
Learn about how to communicate professionally with your fans and followers on social media sites, such as Facebook.
Find out our trade secrets for writing stellar dental website content to ensure that your dental practice websites shows off your services.
A picture is worth a thousand words... but nobody wants to actually read that much - especially on Facebook! Learn how to take and post photos to wow your followers.
Get inspired with a few simple ideas to help you write short and easy posts for your dental practice Facebook page.
Find out how you can meet and exceed your patients expectations when they like you on Facebook so they keep coming back for more.
Link your practice Facebook page to your Instagram account and increase your productivity on social media.
Heather Laura Clarke
Heather Laura Clarke
Heather has been working at Optio Publishing in various capacities since 2008, and she's currently a Custom Content Strategist and Social Media Manager. She is also a freelance journalist for newspapers and magazines across Canada, and spends far too much time on Pinterest.
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