The Internet has made it incredibly easy to promote your practice, showcase your services, and offer deals to potential new patients. But it’s also made it easier for people to slander your name, spread rumours, and launch a virtual attack on your credibility.
A negative review is hard to swallow, but what’s worse is that sometimes one bad comment can lead to more bad comments. When people read an attack on a person they know -- even just someone they know by association, from seeing their ads or hearing an account from a friend -- they will usually respond in one of two ways: defend them, or jump on the bandwagon spreading more negativity.
It’s important to know how to handle specific negative reviews, but it’s also critical to manage your online reputation as a whole. Here are a few things to keep in mind:
Here’s our best advice for managing your online reputation:
Any questions? We’re always here to help!