Great patient education can help your patients to accept an upcoming procedure, to understand a procedure or to change their behavior… but can it help your marketing?
Absolutely! Patient education is exactly the type of material that good content marketing relies on. Getting your educational materials out to the public is now easier than ever. Here’s how you can use patient education for your practice marketing:
Business owners often think they must develop new content to execute a content marketing strategy, but that’s just not true. Use existing patient education resources to get regular and new patients back in the office. What are you waiting for?