Does the location of your smartphone impact the results Google show you? Absolutely! Watch this video to see how even small changes in location can have a major impact on results.
For many people, their smartphone or tablet is their first point of reference when looking for a dentist. Because Google knows where the device is located, based on GPS, it delivers dental practices located nearby. We took a drive around the city of Halifax to see how much the results change. The results are actually a little surprising. I expected different results when I went across town. I didn’t expect to see completely different results with very small changes in my location. The following graphic shows the locations where we completed a search and the different results.
The best example of how Google changes results is between locations 4 (purple) and 5 (orange). By simply crossing the street, the search results completely changed.