On 21 April 2015, Google changed their algorithm for search results. This has changed mobile search results in a big way. The change prioritizes mobile compatible web pages on mobile search results.
If your dental website is not mobile compatible, you might see a drop in traffic. Having your site show up in the top 10 search engine results is helpful for attracting new patients – just like a drop in ranking could result in fewer new patients.
Google has said that this change won’t affect local or organic search results. But more than 30 per cent of all traffic comes from mobile searches – so now is the time to get your website in shape. See Search Engine Journal for more info: What will and will not be affected by Google's Mobile Friendly Algorithm
It’s easy to find out if your website design is responsive for mobile. Simply open your website in a browser on your desktop, click on the corner and resize it. Does your website layout change based on the size of your browser? If it does, that means you’ve got a responsive design! If the layout stays the same, your site is not optimized for mobile or tablet users.
You might have a separate mobile version of your website. Learn the difference between responsive design and a separate mobile site here: Mobile friendly websites.
A responsive design doesn’t necessarily mean that everything is A-OK, but it’s a great start. You should also look at the particular website design to make sure that the spacing on the mobile site is appropriate. Small font sizes and buttons on a mobile site can also result in your site being penalized in Google’s search results. Check for issues using Google’s free mobile-friendly test tool.
If you don’t have a responsive website, consider hiring someone to do a complete website redesign. Updating and refreshing your content will also have a positive effect on your local search engine results.
Your web team can address minor issues like page speed and font size. We’d recommend working with your web team to get these issues resolved as soon as possible.
Don’t just make improvements for Google – make these improvements for your patients and potential patients who are looking for your site on their mobile devices. Make it as easy as possible for your patients to find you by providing them with information that easy to access online.
Need help? We’d be happy to review your site for you and let you know how it’s performing when it comes to mobile.